Persona resources

Templates, examples, and guides for sharper customer thinking.

These resources are written for founders, product marketers, and teams who need usable persona docs: not vague audience decks, but decision drivers you can use in positioning, onboarding, and campaigns.

Customer persona template

A practical guide to creating a useful customer persona without filling in empty demographic boxes.

Buyer persona examples

Three concrete persona examples using Persona's decision-driver format.

User persona vs buyer persona

A clear comparison of when to use each persona type and what fields belong in both.