How It Works
Three steps to clarity
01
Describe your product
Tell Persona about your product, target market, and what you're trying to learn. Plain English — no forms.
02
AI analyzes the drivers
Our model maps decision triggers, emotional motivations, blockers, and objections that actually move your buyer.
03
Get a sharp, shareable persona
A structured, opinionated persona card ready to drop into your deck, Notion doc, or team Slack.
Sample Output
Meet Sarah
This is what a Persona output looks like. Structured, specific, actionable.
Pricing
Simple, honest pricing
Start free. Upgrade when you need more.
Free
$0
Try Persona with no commitment.
Start for free- 1 persona per month
- Core persona fields
- Copy to clipboard
- No credit card required
Most Popular
Pro
$9/mo
For individuals and small teams who run personas regularly.
Get Pro- Unlimited personas
- PDF export
- Persona history & versioning
- Priority generation speed
- Custom persona fields